Possibly the best kept [owner occupied] pre-war secret in the NYC metro area!

Owner Occupied Home Staging NYC

Possibly the best kept pre-war secret in the NYC metro area…possibly even the country!

This glorious owner occupied townhouse in Crown Heights Brooklyn will come to market in 2 weeks.  Keep in mind, this home is owner occupied, so our staging had to be easy to maintain while allowing the spectacular architectural detail to shine.  Sun-bleached curtains were replaced with flowing white sheers to allow the stained glass windows to be a focal point.

We removed the micro-suede, over-sized and worn-out sectional, replacing it with the sleek modern contemporary Corbusier white leather sofas and a Nogucci cocktail table.  The large rug anchors the space and all of the soft tones allow the main attraction to be the mahogany stained fireplace, woodwork and lattice trim.  We did an edit and rearrange of art and accents to create a room that is all about . . . . . THE ROOM!  Gorgeous!

Owner Occupied pre war in Brooklyn

White sheers are the perfect dressing for the windows.  Now the windows are all about the beautiful dentil and fluted trim and inlays that surround the 2 windows facing the street …. and the stained glass!

Oh, by the way, check out the original  plaster work on the ceiling. Stunning!


For ideas on how to stage your owner occupied NYC home for sale, please email me.


Corbusier Sofas – From the man who said that “Chairs are architecture, sofas are bourgeois” how come his white leather sofas are so very NOT bourgeois but the height of chic and style? The pieces feel eternally modern, and have long come to epitomize “International Style”. They are hardly modern in reality, having been designed circa 1928 – 1930. Le Corbusier drew inspiration for his designs from the Fibonacci Sequence.  The pieces are thought to be sublimely comfortable.

“Authentic Classics never stop telling the future”.

Apartment Staging in NYC’s Upper East Side

Apartment Staging is not so different from home staging, but there’s a knack to it.  Like so many of the successful home staging principles, the key is to try and match the style and layout to fit the needs of your target buying demographic.  I’m sharing this particular listing, though there have been many this season, because this apartment staging illustrated a tenet I hold close – When staging an occupied apartment, you do not always have to move everything out and start again.
Often the buyer of a property will be a version of the current owner and is attracted to the finishes and style that have been already implemented in the residence.  How the owner has made the apartment a home, if it has been any length of time at all, can often indicate a good use of space.  And, frankly, just as often not.  The key is in the compromise and elevation – to highest and best use!

Second Bedroom

Before Apartment Staging of the second BR

Apartment Staging of the Second BR
A murphy bed might not be the ideal choice for a second bedroom but we think we made it work. A fresh coat of paint, then organizing and accessorizing the shelves took us a long way.  We added bed linens, art, a dresser, lighting and an accent chair then layered the desk with suitable props to create a story.

By bringing in blues and greens, we transformed this dungeon into a bright and inviting guest bedroom. The benefit to keeping this room somewhat flexible is that, yes a family member could be here, but also this space quickly transforms into a media room, should fit the buyer’s lifestyle more nimbly.


The Master Bedroom

Apartment Staging MBR

The bookshelves that surround the headboard and king size bed needed to become an architectural feature of this room – and it needed to feel like a master retreat.  Hotel style bed linens, a white dresser, and an oversized white leather chair were added and the shelves were organized to make the room feel fresh and welcoming.


The Dining Area

Dining Area

Simply removing the round rug, cleaning the floors and swapping the gold chairs for white leather ones brightened and updated the dining area.  A vase with white calla lilies gave the finishing touch.

Apartment Staging


Home Office BeforeThe Home Office

Apartment Staging This small 3rd bedroom is the prefect example.  I repurposed the brown leather daybed in the living room, creating a separate lounging area that faces the large gold sectional.  This room was painted and a floor lamp, white desk, skin rug, large piece of art and accents were added.

Now you can focus on the rich hardwood floors and the lush, rich cabinetry that turns this home office into a library, where you can plot world domination, world piece or just hone your version of the great American novel.

Apartment Staging in NYC Upper East Side

Once thoroughly cleaned, freshly painted and staged, with lighter furnishings, this residence woke up! We utilized many of the client’s current furnishings – notice the brown leather daybed that used to hug the home office wall is now floating in the living room, creating an additional seating area – and augmented the apartment staging with accessories and colorful punctuation (where appropriate).

floorplan Listing Card


To explore apartment staging when you want to sell your co-op or condo, please call 917-428-3965 and ask for Debbie.

Brooklyn Owner Occupied Staging

Staging an owner occupied home for sale presents an obvious challenge: the people have to live there.  Few homeowners can sustain “show-to-sell” condition for very long.  Our professional consultation provided this couple, relocating back into Manhattan, a step-by-step plan of action to make their one bedroom apartment look clean, updated, de-cluttered and ready for the next owner’s toothbrush!

Master Bedroom. The enormous armoire had become the focal point of the room (not to mention all of the clutter on the night stands , the floor and under the bed).

Bedroom Before

BEFORE – Master Bedroom

We added a bedskirt (a great way to hide clutter under a bed!) and rearranged the furniture in the master to allow the tree-lined street to be the focal point of the bedroom and balance the weight of the furniture across both sides of the room.

Home Staging New York City

Master Bedroom AFTER Staging

Living Room.  The living room was dripping with clutter and the seating arrangement did not make the space feel spacious and accommodating. Our plan included removing recognizable photos, organizing the shelves to show space and leaving the top of the bookcases bare to accentuate the ceiling height.

Bookcases and Living Room

BEFORE staging the Living Room

We offered a new furniture arrangement (which included removing one of the 2 area rugs). Wires were neatly tucked away. Electronic safely stored inside consoles. The result: a very welcoming space to watch TV or entertain guests.

Home Staging NYC in owner occupied

Check out the color coded bookcase! Notice how much taller the ceilings look now.

Dining Area.  In the dining area, there was bad lighting, poor furniture placement and a tablecloth. The problem with table cloths is how often they get cleaned, and the deep suspicion we all carry that that happens rarely, at best!

Owner Occupied Apartment For Sale


We gave 4 simple suggestions for this dining area overlooking the main living space:

  1. Remove tablecloth
  2. Remove rug
  3. Change light fixture
  4. Move the table away from the railing to show rooms for chairs all the way around the table
Dining Area

The Dining Area AFTER Amazing Space NYC added the WOW!

The net result?  An accepted offer on this property – 7 per cent above ask  – one week after listing.

We love those numbers at Amazing Space NYC. Call 917-428-3965 to see what we can do for your owner occupied listing!