With a very minimal budget, we successfully staged this 2 bedroom Brooklyn walk-up to create marketing photographs that will attract the young professionals/families who love this neighborhood’s mature trees, rows of brownstones and a playground right on the corner!
The seller did not want to invest in a new kitchen (sigh) but did renovate the only bathroom and installed a stackable washer/dryer in one of the hall closets which will definitely increase the property appeal. One of our goals was to show how to arrange the living and dining furniture in the square-shaped room to accommodate a family and its guests. While minimal in art and accessories, the staging design clearly achieved its goal. Seller and broker were both very happy with the photographs!
“This listing is another example of prime Carroll Gardens living. The 2 bedroom 1 bathroom apartment features an oversized living room with great light, an open kitchen, fireplace, a skylight in the master bedroom and it has washer and gas dryer. In addition, this unit is on the top floor located 1 flight away from your own private roof space with stunning views of Manhattan. 200 President is conveniently located near great shops, restaurants, parks and the best schools Brooklyn has to offer. Note, this is walk up building.”
Home staging a Brooklyn walkup is not without its challenges, but we were thrilled with the result. On the one hand we hope it sells fast, on the other hand, it would be good to de-stage in January when I’m on a fitness regimen anyway!
Listed at $949,000, with a monthly Maintenance: $779
Outdoor spaces are a premium in Manhattan real estate. If you have one as part of your property, it needs to be emphasized and made the most of. Amazing Space NYC (ASNYC) gets asked about home staging exterior spaces often, particularly in the extreme seasons of high summer (exhausting heat and humidity) and deep winter (darn cold and windy!) should you bother? Yes!
For this exterior space, we rented trees for the photo shoot and brought in pillows, towels, dinnerware, lanterns and some faux grasses. ASNYC successfully revived these 3 decks and created an oasis that beckoned buyers to lounge, dine or entertain!
The Results: SOLD – 99% of ask.
For more information, please call Amazing Space NYC – 917-428-3965 and ask for Debbie.
This 2 bedroom, 3 bath New York Penthouse, located in a 2007 condominium conversion, was the last sponsor-owned Unit for sale in the building.
The property was on and off the market for 2 years and went through its fair share of both tenants and real estate brokers. The third broker knew it needed to be staged and asked ASNYC to take on the project. Although it boasted a generous outdoor terrace, wrap around city views and a large entertaining space, the Unit was empty and buyers focused their attention on the “issues” as opposed to the attributes.
- The kitchen is small and lacks counter/prep space
- Every room has angled walls that appear to present furniture placement and/or height issues
- The Gallery entrance off the elevator was closed off from the rest of the apartment, making it feel more like a reception area as opposed to an important part of the home
In addition to a punch list of minor renovations, ASNYC redesigned the Gallery entrance. We removed the front door to the actual apartment thus making the elevator the new ” front door” to the Penthouse. The paneling on the wall was replaced with sheet rock, allowing the Gallery to flow directly into the main entertaining space. Recessed pin lights were added to the ceiling to provide extra illumination in the Gallery and accentuate wall art.
Then the furniture design plan was installed which allowed potential buyers to see how easily their living and entertaining needs could be achieved. Pops of blue were included in the Staging design plan to complement the signature accent windows of the building. A layer of orange was used to warm up the room. Several lifestyle elements, that had a more masculine edge, were strategically placed throughout the apartment.
The result: 2 offers at full list price within 2 weeks of re-launching the property!
Homes with views often need more staging than those who don’t. Yes, the view is a key feature, but the home owner still has to live in the space! This is where lifestyle marketing plays a key role: an open, on-trend arrangement of furniture placed not only in a sophisticated design, but so that everyone can comfortably and peaceably co-exist with the views!
For these kinds of results, and more interior design magic, please contact Debbie Oulvey at 917-428-3965 for a consultation on what home staging New York might look like for your home.
How do you stage a property when it is all about endless views? Surely anything you do, would distract from the biggest asset – the view? This is just one of many factors we take into account as we set about home staging New York. This property presented such a challenge.
You see, when a property is anticipated to attract significant attention from foreign investors and/or buyers, the real estate team might consider staging the property only for marketing photographs and video footage, but not for showings. Because of our Interior Design background, Amazing Space NYC is often hired to handle this type of project. We are in and out of the space in a matter of 2 days!
Such was the case with an Upper East Side condominium development that offered several Penthouse Units with panoramic views of the East River and midtown. Our accent color was inspired by the sky that stretched out from every window. By creating distinct seating areas in the living room, we successfully eliminated its unappealing bowling alley shape. Shades of blue were incorporated in accent pillows, rugs, throws, artwork and accessories.
The result: a spacious, elegant entertaining space that offers multiple areas for conversation and endless views.
Home Staging New York with Endless Views…such a treat! This was just one of the many jobs we absolutely loved working on!
For a consultation on your property for sale, please contact our lead designer, Debbie Oulvey – an expert in home staging New York – at Amazing Space NYC 917-428-3965