Love It or List It. What does a Seller do when they completely fall back in love with their apartment after it has been staged?
Do they “Love it” or do they “List it”? Is that show, “love it or list it” real? Do people really change their plans and stay?
In the case of Sam and Leah Worth, they did both. Looking to move their family to the suburbs, they decided to list their 3 bedroom/2 bathroom Upper Westside apartment. The market wasn’t on fire and the real estate broker knew the offers would be substantially lower than what the market was dictating since the apartment was cluttered and worn. Debbie Oulvey to the rescue!
A full report was issued to Sam and Leah, with all that they needed to do to prepare their property for the selling process. De-clutter closets so buyers can see depth and height. De-clutter bedrooms so buyers can see space and spaciousness. A few new pieces of furniture and lighting were purchased and the worn-out pieces were either discarded or moved to storage. Then, the real work began:
- All rooms were painted providing a true move-in-ready appeal to the apartment.
- Windows were cleaned.
- White hotel shower curtains and towels installed in the 2 bathrooms.
- New bedding added to all 3 beds.
- Artwork was hung with a purpose – to drive traffic into the rooms.
- Sheers were hung in the windows to provide a more intimate appeal to the bedrooms and to block the street traffic visible from the main living space.
After investing long hours to properly stage the apartment, it was photographed and listed. And the buyers came. And they came. And do did the offers but they were not as high as they had wanted (due to the market being a Buyers, not Sellers, market). One day, Leah looked at Sam and said “I love this apartment. I love the way it looks now. Let’s stay for another few years.” And so they did.
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Fast forward a few years: the market conditions in Manhattan have resurrected and a buying frenzy is happening. Properties that are move-in ready and priced correctly are moving at a very fast pace. Sam and Leah are giving it another try, and once again Debbie Oulvey is called in to give them pointers and advice on preparing the property for the next wave of buyers.
For more information on Home Staging New York, please call Debbie Oulvey at 917-428-3965.
Well, in this case, the kitchen sink actually did have to go! LOL This is an amazing Home Staging New York Case Study. Often we do not have such clear numbers to pinpoint success solely based on the staging. This is one I’m particularly proud of!
When we were hired to stage this one bedroom co-op, we knew that most of the budget needed to be focused on the kitchen. Kitchen s and bathrooms can make or break a sale, and this kitchen was definitely a deal-breaker. Metal cabinets with plastic handles. Yellow formica counter tops. White appliances. Poor lighting. And no stove!
The target demographic buying groups for this unit were a couple who would use the apartment as a pied-a-terre or a first-time buyer. We knew we had to present a clean,move-in ready canvas to satisfy the needs of these two buyers profiles. The 7′ wide by 8′ long kitchen space was gutted and we designed a clean, updated kitchen plan that incorporated carrera marble counters, white cabinets, stainless steel appliances, new lighting and 12 x 24 inch floor tiles that we ran lengthwise to make the room feel larger.
The seller invested $50,000 in the Staging Design Plan for this property (which included the kitchen renovation, updating the bathrooms, removing wallpaper and skim-coasting the walls, removing window treatments, adding radiator cabinets with bookshelves and adding furniture and lifestyle accessories). The real estate broker increased the list price of the property by $100,00 after the staging was completed.
At the first open house, he received 3 offers, 2 at full ask. Our staging resulted in an immediate sale and an additional $50,000 in the buyer’s pocket.
This 2 bedroom duplex Penthouse in the Flat Iron District showed the “love” of family living. The savvy real estate broker knew that a lived-in look would not translate to offers and a sale.
ASNYC brought in its team of contractors and repaired, repainted and revitalized the rooms. De-cluttering, furniture rearrangement and the addition of colorful pillows and throws created a living room that welcomed Buyers as they entered the apartment from the foyer. The Staging plan incorporated the Seller’s furnishings and even some art that was in storage.
The result: a presentation of clean, neutral, move-in ready rooms that allowed the buyer’s attention to be immediately drawn to the outdoor space – the true selling feature of the Unit.
The Unit was on the market for 2 weeks and received multiple offers. It sold for above ask.
Those are the kinds of home staging New York statistics we’ll take all day long!!
If you have an apartment in the Flat Iron district and you’d like to see what a refreshed plan might look like for your home, please contact our lead designer, Debbie Oulvey at 917-428-3965.
It’s not that the room looked bad, it just didn’t look its best. Nor up-to-date. Nor particularly enviable.
Although located in a beautiful pre-war building nestled in the heart of an Upper Eastside affluent neighborhood, the decor of this duplex co-op apartment was not appealing to the buyers who desired a home in this zip code. Home Staging New York is as much about understanding the buyer as it is about maximizing the look of the space.
ASNYC’s Staging plan included painting several rooms, removing all existing furniture, removing over 50 per cent of the artwork, cleaning carpets and windows, buffing wood floors, and replacing light fixtures in the bathrooms and in the dining area. Light-colored fabrics on transitional style furnishings coupled with minimal artwork was strategically placed to allow buyers to focus on the fireplace, the 13 foot ceilings and the open floor plan of the living space.
Prior to Staging, this property sat on the market for nine months without a single offer.
Eight weeks after it was staged, it received an offer at full ask price.
To inquire about these results for your property, and about Home Staging New York in general, please call 917-428-3965 —> Amazing Space NYC.
Home Staging New York does not always require a complete gut renovation of a room or the whole apartment. After all, we offer Lifestyle Staging, not model apartments. This master bedroom had great storage and built-in lighting. The ultimate prize was that the room could accommodate a king size bed! This is a true rarity in New York City’s pre-war buildings.
The crochet afghan and shelves cluttered with books and childish accessories did not exude a sophisticated backdrop. By adding hotel-style linens to the king size bed, de-cluttering the bookshelves, and adding art, a few lifestyle accents and a floral arrangement, this master bedroom was transformed into a welcoming, sophisticated retreat.
And the mirror? Well, what do you think? Kinda fun, no? LOL
Home Staging New York for the last 5 years, Amazing Space NYC’s lead designer, Debbie Oulvey, can be reached at 917-428-3965.