When Amazing Space NYC arrived at this estate sale, there were bookcases in the living down one long wall. We knew the room would look bigger without them, so removed those bookcases. Only to reveal a wall that was not only discolored but crumbling in areas.
Staging is not just furniture; we had to let buyers see that this estate was not only loved and lived in but also maintained. Buyers see cracks and crumbles and worry that there must be water damage from leaks. We repaired the wall and made it part of the library / lounge side of the oversized living room. But at 31′ wide, this is a hard room to imagine usable. Where do you put your furniture, how do you furnish the double room so that it doesn’t just look like the place you sit in hotels when your room’s not ready.
Notice the unifying pops of orange. Nothing too strident, but bold and fun. As is the hide side chair.
In the foyer, we added transitional pieces, with a variety of art, typical of our intended target buyer.
The dining room used to have Wedgewood blue trim and window frames with heavy blue toile or damask drapes. We lightened up the room with a new paint job and allowed buyers to see out the windows and enjoy the natural light.
125 East 72 Street 9D is now under contract. There was an accepted offer and a contract issued within 4 weeks of releasing the staged property. That deal fell through but another buyer jumped in shortly thereafter.
This is a great example of making the first rooms the buyers see create the tone, the mode, the “this is what the property can be if . . . .”. And it worked – again!