Pre NYNOW Trends Should Inform Stagers Of First Time Buyers.

NY Now Pre PlanningEvery summer, I drag myself through the heat and humidity to Javits Convention Center for NYNOW’s summer market. This year is August 16 – 19, 2015. It’s a huge convention center, filled to bursting with fresh, colorful ideas. Trends are laid out for you in glorious 3 dimensional technicolor and it. is. exhausting!  I love it. I completely love it, but I have to start working out for it months in advance.

Interesting, this year in the promotional materials they are talking a lot about the changing customer base in terms of lifestyle.  My ears pricked immediately. That is one of our signatures at Amazing Spaces NYC – home staging, yes, but more accurately, Lifestyle Marketing. Millenials’ more casual lifestyle (than their BabyBoomer parents) is altering the retail landscape.  Which one would expect, it’s just fun when everyone sits up and notices how.  How many Boomers do you know who are just now starting to downsize and finally stop acquiring things?  As the youngest of that generation sends their last kid off to college, a new era is emerging.  And, the more The Gift And Decor industry writes about the Millennials, the more I realize that this is vital intel for home stagers as we prepare homes for sale for younger or first time buyers.

Gifting Trends Derive From Millennials Lifestyle

Millennials are becoming known as the ‘Cut The Cord Generation’. Gone for them are phone wires, audio system cables, TV plugs, TV in general!  Since they carry their life and memories around on a phone, they don’t need or photo frames so much anymore.  In terms of gift giving, according to a recent study commissioned by Gift and Decorative Accessories magazine Picture Frames are becoming less popular, as are candles.

Home staging no nos for new buyers

To do a centerpiece of candles used to be pretty. Not so any longer. Now, an aromatherapy mister in the kitchen would be more on trend.

Toys, games and puzzles are popular again, as is anything handmade. It’s not just Panera excited about “Artisanal” – “Handmade” is huge. In fact, NYNOW will have a whole separate section on handmade items and exhibit hours specifically for that part of the Gift and Decor convention. 632 of the show’s 2,600+ exhibitors come from the Artisan space.

Trends in 2015 gift giving - wooden games


Other items trending are bar-ware. This is not surprising when you consider that the Millennials feel a strong affinity for the 50s, mid-century modern and all things ‘Mad Men’.  Cocktails and the stuff to stir, shake and pour are all the rage. Actually, is this particularly new?  Apparently it’s THE hot trend in giftware right now, but hasn’t Pottery Barn been selling these items since [their] Day One?

PB Tools and Accessories


When we think of first time buyers, we need to keep in mind, those folks are Millennials, and they’re a generation that is starting to be well-defined. They are starting to have enough of their own money that they set trends all by themselves.  Anything that appeals to them in general is what we should be staging with whenever they’re the target market.

Now, lest you worry whether I’ve incorporated any of these trends yet, let me remind you of a recent staging we had great success with –>

home staging success

Happy summer!  Looking forward to bringing you some sizzling ideas from #NYNOW.

Do Home Stagers Look At Trends?

Moroccan Trends

Ask successful Home Stagers if they follow the interior design industry trends and most will tell you “no”, that they maintain a timeless, season-less look.  A trend has to get pretty mainstream before most home stagers will consider incorporating it into their projects.  Amazing Space NYC has a different point of view on trends.  We believe that at certain price points, an interior that has elements of current design styles, colors and motifs can be essential to that property selling at or above the ask price.  New Yorkers want interiors that are current but workable within what often can be tight living quarters.  Here is what you might see in some of our future staging designs:

The 3 M’s: Moorish, Moroccan, Mediterranean

I thoroughly enjoy scouring the trade shows.  At last month’s NY NOW show (formerly known as the NY Gift Show), it was clear which patterns and styles were going to be the sweeping trend this fall.  Moroccan and Arabesque designs are not new to the interior design trend circle; I have actually written about them in the past, and they certainly are not fading away yet.   Designs that are attributed to southern Spain, northern Africa and the Arabian peninsula were a-plenty at the August trade show. Octagons, quatre-foil, kilim, ikat, suzani and Moroccan tile – these cultural icons will be the must-haves in design.  Take a few minutes to watch “The Making of the Palace” for the FX series “Tyrant”.  Cece De Stefano is a brillant designer and successfully encapsulated the grandeur and recognizable motifs of Middle Eastern, Moroccan and Mediterranean design.  ASNYC will embrace them in some of our future stagings as well.   [great video of the whole set construction process –> – they built a whole palace]

Tyrant Set Design

Turkish Floor Lamp with mosaic and bronze

Turkish Floor Lamp with mosaic and bronze

Metals Move To The Warmer Side

Move over stainless steel and brushed nickel.  Polished chrome might fall to the back of the line, too.  The interior design industry is turning to warmer metals such as brass, copper and bronze.  But don’t worry – this is not the blinding, 80’s polished brass that we still have nightmares about.  The trend forecast is for brushed and matte finishes.  And while polished brass is finding a home in hardware, tables and light fixtures, the metal is not as yellow and loud as in previous decades.  The sheen is warmer and more sophisticated.  Go ahead and embrace this brass.  It reads elegance!

Other Popular Trends

Home Staging with Acrylic Furniture

Decoist makes a great case for Acrylic Furniture

For a home stager in NYC, Lucite and acrylic are invaluable materials for Staging.  Physically, clear lucite chairs provide the necessary seating for a dining area without visually overpowering the area.  This is especially important when staging the infamous living-dining area combinations of post-war construction that continues to saturate the NYC real estate market.  A space with 4 to 6 clear acrylic chairs can look open and inviting; fill the same space with upholstered seating and the area just became claustrophobic.

Metallics are still a fave of the design industry.  You will see them on pillows and even rugs, any why not?  They add a playful bit of glint and sparkle to an interior without looking like the Pottery Barn catalogue at Christmas time.  We have metallic rugs and pillows – and yes, even a few sequent accent pillows – in our inventory and they get a lot of action.

Metallic Pillows

Enjoy the trends that are coming to this fall’s interior designs.  You will certainly see some of the motifs in the home stagings by Amazing Space NYC.


For more about Amazing Space NYC’s interior design and home staging services, please call 917-428-3965.