Frank Sinatra and Mia Farrow’s UES Penthouse In Contract – My Staging BTW.

Home Staging NYC

530 East 72nd Street – spectacular views of the east river from Frank Sinatra and Mia Farrow apartment.

It is not every day that I get to do a celebrity home staging.  And this one sat for a while.  Luxury Listings NYC announced last week that Frank Sinatra and Mia Farrow’s UES penthouse is finally under contract.  They were asking a lot of money for the home thanks to its provenance. It is a beautiful glass penthouse apartment with 18′ ceilings, a really fun spiral glass staircase and possibly the best views of the East River in town!

The apartment was built in 1961, with Frank allegedly “very active in the penthouse design.”  With 3,200 sq. ft, there are 4 bedrooms and 6 bathrooms.  There is an additional 2,000 sq. ft of terrace space. More folklore reports that Sammy Davis, Jr “enjoyed tossing champagne glasses down on FDR Drive from the apartment’s terraces.”  Andy Warhol was a frequent guest at splashy rat-pack parties and called the co-op “the glittering grotto.”

President John F. Kennedy and Marilyn Monroe are also reported guests.

These photos — taken of my staging – originally appeared in Elle Decor, taken by SF Gate.



Home Staging a Brooklyn 5th Floor WalkUp

Home Staging Brooklyn condo

With a very minimal budget, we successfully staged this 2 bedroom Brooklyn walk-up to create marketing photographs that will attract the young professionals/families who love this neighborhood’s mature trees, rows of brownstones and a playground right on the corner!

The seller did not want to invest in a new kitchen (sigh) but did renovate the only bathroom and installed a stackable washer/dryer in one of the hall closets which will definitely increase the property appeal. One of our goals was to show how to arrange the living and dining furniture in the square-shaped room to accommodate a family and its guests. While minimal in art and accessories, the staging design clearly achieved its goal. Seller and broker were both very happy with the photographs!

Home Staging Brooklyn

“This listing is another example of prime Carroll Gardens living. The 2 bedroom 1 bathroom apartment features an oversized living room with great light, an open kitchen, fireplace, a skylight in the master bedroom and it has washer and gas dryer. In addition, this unit is on the top floor located 1 flight away from your own private roof space with stunning views of Manhattan. 200 President is conveniently located near great shops, restaurants, parks and the best schools Brooklyn has to offer. Note, this is walk up building.”

Home Staging Brooklyn

Home staging a Brooklyn walkup is not without its challenges, but we were thrilled with the result. On the one hand we hope it sells fast, on the other hand, it would be good to de-stage in January when I’m on a fitness regimen anyway!

Listed at $949,000, with a monthly Maintenance: $779
Carroll Gardens

Upper West Side Triplex Staged And Furnished Outdoors

Upper West Side Triplex Staged

upper westside home staging NYC
This  triplex is on the ground floor and offers a large outdoor patio.  To maximize the budget and the staging design,  I purchased some of the outdoor furniture which the developer can now sell with the Unit (by hiring a stager who has trade discounts and resources, a client enjoys the benefit of purchasing quality goods for less than it costs to rent).

The staging needed to show a living-dining area that could accommodate a family of 5 or however many folks the buyers might fit into a 3 BR, 3 Full bath plus Rec room, 2,900 sq. ft. unit.  There are a lot of options.  This is a terrific entertaining home with the outside space, too. In contrast to the Penthouse Unit, we designed the Maisonette with a more transitional decor.  To bring the outside into the unit, we painted the recessed ceiling a very pale blue which not only highlighted the dentil molding but “lifted” the ceiling in the room.

Upper West Side triplex staged

The outdoor play area offers a lot of space for family life.  It is a  built-in “play area” for the young children as well as a great dining and entertaining space. Even though the unit is on the main floor, it faces the back of the building.  Surrounded by very pretty buildings and blooming foliage, the outdoor setting is tranquil and inviting.

Since some of the units are still being sold by a marketing team, not just individual brokers, we had to match the building’s official listing description and that of Streeteasy:

Home Staging NYC

This new West End Avenue condominium brings modern luxury together with the traditional elegance of Manhattan’s historic Upper West Side. Set between the lush natural beauty of Riverside and Central Parks, the West End Avenue  condo is surrounded by the Upper West Side’s elegant historic architecture and tranquil, tree-lined streets. With just eleven full-floor homes, a stunning duplex penthouse, and a graceful triplex maisonette, residents enjoy the many benefits of living in a truly intimate private community. Exquisitely designed full-floor residences feature private keyed-elevator access, exotic natural finishes, and premier European fixtures and appliances. Most of the residences provide expansive views of the Hudson River. Select amenities and services include an attended lobby, fitness center and live-in property staff. In every detail, the condominium creates an elegant contemporary lifestyle in one of Manhattan’s most cherished historic neighborhoods.

You can see those “expansive Hudson River views” on our blog post from last week —  – Staged Penthouse Colors The Upper West Side – they are quite stunning!

To have your Upper West Side Triplex staged, give us a call at 917-428-3965.

Decks – NYC Home Staging Exterior Spaces

Outdoor spaces are a premium in Manhattan real estate. If you have one as part of your property, it needs to be emphasized and made the most of.  Amazing Space NYC (ASNYC) gets asked about home staging exterior spaces often, particularly in the extreme seasons of high summer (exhausting heat and humidity) and deep winter (darn cold and windy!)  should you bother?  Yes!

For this exterior space, we rented trees for the photo shoot and brought in pillows, towels, dinnerware, lanterns and some faux grasses.   ASNYC successfully revived these 3 decks and created an oasis that beckoned buyers to lounge, dine or entertain!

The Results:  SOLD – 99% of ask.

Home Staging NYC decks and penthouses


For more information, please call Amazing Space NYC – 917-428-3965 and ask for Debbie.