Home Staging a NYC 3 BR Rowhouse

home staging a nyc triplex135 Cambridge Place, Brooklyn

This Clinton Hill historic home was a renovation that maintained a lot of the original charm and character of the architect’s design. It is a two-family home with a 1 BR apartment below and a family triplex above.

As you can see from the floorplan, the rooms are narrow.  Being only 15′ wide, the front sitting room is challenging (it is the room with the 2 white Corbusier love seats, fireplace with round mirror and skin rug) and the bedrooms all have small closets so we had to show storage in the form of dressers and chests in every room.

home staging a brooklyn living room

The developer wanted all of the furniture to be as true to the character of the period as possible but the broker wanted a more current decor to appeal to the 30-40 year old buying demographic. This front room was a back-and-forth as white leather was not what the client wanted, but when he saw his choice in the room, it was clear that light and low was the way to go. The front room is now a sitting/conversation area that feels intimate but not crowded. Home staging is often a compromise, and we had a really good result with this home.

Midcentury modern dining room

The advantage to mid-century modern furniture is 1. it appeals to our target buyer, and, 2. by being lighter than many of the more traditional pieces, it takes up less space – physically and visually. Now you can focus on the fireplace and the extraordinary amount of natural light flooding through from the kitchen, not on whether you’ll bruise your hip on the giant table as you go to turn on the fireplace!

Family Room

To accommodate the children, we created a family room for watching TV, lounging and gathering time on the second floor. We also took one of the 3 bedrooms and gave it a serious, k.i.d. vibe!

Kids BR

For the master bedroom, we combined the warm, gold tiled hearth with the trees outside to create a green, serene scene. Everything leads your eye outside to sky and trees. It is now a calming space but practical and romantic.

home staging with Amazing Space NYC

The second bedroom can be interpreted in a variety of ways –

home staging a second bedroom

whether for a teenager, a set of in-laws or perpetual guests, this room provides a stylish, on-trend welcome.  You might think we’ve run this skin thing into the ground, but these cowhides are gaining in popularity month by month!  We have used several here to connect this home to its chic, up and coming Clinton Hill location.  Currently one of the hottest neighborhoods, it has ample places to play – quality dining, shops, coffee shops, bars, transportation (2 short blocks from the house is the subway), The Barclays Center, BAM, Pratt Institute and downtown Manhattan.

NYC Home Staging FAQs

Home staging like any industry has FAQs

When I consult with a real estate broker or a home owner on home staging their property, there are 3 questions I am prepared to answer, as at least one (if not all 3) are always on the “ask” list:

  1. How much will it cost?
  2. How quickly can it be done?
  3. Can you recommend and oversee the contractors and purchases (for projects that involve more than furniture)?

Home Staging FAQ: How Much Does It Cost?

This question is a tough one as there are a lot of variables that must be taken into consideration:

  1. The primary (and even secondary) target buyer’s lifestyle
  2. How would the buyer use each space in the property
  3. What will modestly yet stylishly illustrate “highest and best use” (a real estate axiom) within the context of our objective. (if there’s a game room or library, do we need to have more than one game on hand, or can a single chess set make the point?  Do we need a grand piano, guitar and violin or just a chair next to music stand to indicateMusic Room?)

These are the primary variables, then there is time on the market (we rent furniture and accessories for a 3 or 6 month term), which will also affect the overall cost.
NYC Home Staging

 

Another variable is how much work has to be done to the property to get the property market-ready.  When competing against new construction, the charm of old word details is lost when those details are crumbling, cracked and covered in 30 years of paint. All a buyer sees is ha$$le.  Dated appliances, lighting, carpeting can all cause a property to lag on the market while its neighbors are receiving multiple showings and offers.

Home Staging FAQ: How Quickly Can It Be Done?

I think my record is 2 weeks for a light renovation, furniture design, art sourcing and installation!  The sprawling apartment on the 27th floor in a full-service Carnegie Hill co-op looked fantastic when we completed the Staging, though it nearly killed us to pull all the components together in time for the launch!

Home Staging Ideas

I think this is my favorite view:-

apartment staging by Debbie Oulvey has wine room

 

Home Staging FAQ: Can you recommend and oversee the contractors and purchases?

Yes.  I actually prefer handling the entire project from beginning to end.  It is simpler in many ways for me and much better for the Client. At this point, the home staging is the least of it. Managing the project – from securing insurance and alteration guidelines, coordinating freight elevator and deliveries, scheduling the work  – this can become very tedious and overwhelming.  My company is fully equipped to handle the prep work that might be required prior to placing any furniture, art or accessories into a property.

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If you would like your New York City Apartment home staged, please call 917-428-3965 and ask for lead designer, Debbie Oulvey.

 

Long Island City – A Look Inside Just One Of Many Renovated Buildings

Home Staging in Long Island City

Flickr – c/o daydaygonzalez

Long Island City was “put on the map” in 1990 when Citibank built One Court Square. Fifty stories of green glass with 27 elevators, this structure was the lone ranger, towering above the warehouses and 2-story buildings that comprised its skyline.  No matter what your status on the Citi corporate ladder, you relied on the 7 train to get you to the glass tower.  It took 12 minutes from 42nd St. to One Court Square.  After your meeting, you jumped right back on the 7 to Manhattan.  There really was nothing else to do or see while in this section of Queens, despite its close proximity to the Big Apple.

Long Island City was one of the first areas outside of Manhattan to develop. The “evolving Queens, New York, neighborhood seems to change from block to block—a short walk takes you from desolate, early-20th-century industrial streetscapes to the gentrified “main street” vibe of Vernon Avenue and the urban riviera created by gleaming high-rises fronting waterside Gantry Plaza State Park.”  [TimeOut’s introduction to their neighborhood guide of some great bars, brunch places, restaurants and local hole-in-the-wall stores with surprising finds.]

BHome Staging by Debbie Oulveyut perhaps you really know that a neighborhood has moved up the residential status ladder when a high-end, Manhattan lifestyle stager is called upon to create a fun, urban and sophisticated lifestyle, one that, in former years, might have only been considered for a townhouse in Brooklyn Heights or the Village.

Long Island city Duplex with staging

Main Level
Main floor living -dining space. Left empty, even the most sophisticated, experienced buyer would be challenged to see the possibility of entertaining and dining in this room.

Long Island City Duplex is staged for sale

Staging in Long Island City

 

The Master Bedroom is huge and can easily accommodate a king bed, a lounge chair and a dresser. But all the buyers focus on is the window that overlooks the street.

Debbie Oulvey Staged this Master Bedroom

The Lower Level
We transformed this room that leads to the yard into an inviting, comfortable and fun TV-Family room. While parents entertain upstairs, the kids can come down to watch movies, play games and be loud!

Staged duplex in Long Island City

In this next photograph picture is a narrow bedroom with a nice walk-in closet. We added 2 daybeds, a dresser, pops of black and green and lifestyle accessories, turning it into the bedroom of an aspiring artist and thespian! One of Long Island City most well-known venues is a theater called The Chocolate Factory.

children's room staged

 

It’s not every urban oasis that has a lawn to mow!

Backyard

And lest you think Long Island City hasn’t hit the big time yet, this home is listed at $2,350,000.  That’s getting closer than 12 minutes to Manhattan pricing!

Floorplan